“You Have a Piece of Black Art in Your Hands” - A Crowler Art Q&A with Nicole Coleman

“You Have a Piece of Black Art in Your Hands” - A Crowler Art Q&A with Nicole Coleman

There’s a story behind every crowler label. Our newest crowler label, created by Nicole Coleman, is a story of Black joy radiating in dark times, about being authentically you while being different, and about knowing your value no matter what.

And like all good stories, it’s got zombies.

We talked with Nicole about her journey and mission as an artist, and how she uses her art as a vehicle for hope, positivity, and imagination. Read on to learn more!

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April Nonprofit: The Greater Worcester Land Trust

April Nonprofit: The Greater Worcester Land Trust

When I first met Colin Novick, the executive director of the Greater Worcester Land Trust (GWLT), he taught us about the organization, guided us around the city to show us the various green and blue spaces managed by the land trust, and spoke at length about both the current and past of conservation and land use in Worcester.

He completely opened my eyes to how much green space we have available to us as a city, and how the decisions made and patterns created by previous generations have shaped the city we live in today.

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Be a B Corp

Be a B Corp

As B Corp Month comes to an end, we want to leave you with one clear message: if we can do it, you can too.

The certification process had its challenges, but they surely weren’t harder than any of the other challenges we’ve had to face as a very small business in a capital-intensive industry that has spent literally half of its short existence in a pandemic.

And if a very small business in a capital-intensive industry that has spent literally half of its short existence in a pandemic can do this, then many other businesses can, too.

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Our B Corp Origin Story

Our B Corp Origin Story

March is National B Corp Month, and it’s a pretty special one for us because it’s our first time celebrating as a bonafide Certified B Corp. When we announced our certification last fall, we talked about the 18-month process of tracking our efforts and getting everything reviewed, but the truth is that our B Corp story started a long, long time ago, in the early days of our brewery planning.

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A Crowler Art Q&A with Coca Shahed

A Crowler Art Q&A with Coca Shahed

Our current crowler label, created by local artist Coca Shahed, is a fun and beautiful piece. It’s full of Worcester easter eggs and many personal symbols that tell the story of the artist’s life.

But underneath all the fun parts, there’s an acutely serious and important message - about race relations and diversity, and the real, human stories about the impact that gentrification takes on people from rapidly changing neighborhoods.

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December Nonprofit: Worcester Youth Center

December Nonprofit: Worcester Youth Center

For our December non-profit, the Worcester Youth Center, transformation has been the name of the game. Prior to the pandemic, the Worcester Youth Center was, well, a youth center. Kids could gather to play sports, socialize, take various lessons, and more. But now, the Youth Center is focusing much more on remote learning and creative programs like arts and music.

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November Nonprofit: Living in Freedom Together (LIFT)

November Nonprofit: Living in Freedom Together (LIFT)

Throughout the pandemic, the most vulnerable people in our communities have become even more vulnerable. How does someone without a home - or living in an unsafe environment - shelter in place? How do people on the street socially distance? And furthermore, how do the people dedicated to helping vulnerable people do so while keeping themselves safe?

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A Crowler Art Q&A with Ferd

A Crowler Art Q&A with Ferd

If our most recent crowler art seemed familiar to you, it shouldn’t be a surprise why. The artist, Ferd, has shared his distinctive comic-book-inspired graffiti art all across Worcester and beyond - including at the Grove Street fire station, restaurant patios like The Hangover Pub and Paku Lounge, and recently as part of the city’s Black Lives Matter mural (see if you can spot Ferd’s letter).

We chatted with Ferd to learn more about his background as an artist, how he developed his unique style, and the incredibly personal story behind the crowler art he created for us.

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October Non-Profit: Main IDEA

October Non-Profit: Main IDEA

Main IDEA's programs provide a safe-space for youth to explore their identities through the arts, enabling them to gain self-esteem, resilience, and confidence. They facilitate a welcoming place for youth to form positive, trusting relationships with peers and adults, increasing their protective factors and gaining connections to the Worcester community.

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